Intel sees a healthy desktop market in the days ahead, and is
readying its channels to address new opportunities in this market. The
chip major has affirmed that it will keep working with the system
builder channel for the motherboard business and will drive innovation
in the space.
“Our biggest message is that 2013 will be an exciting year for the desktop business, and you will see bigger innovations happening. The desktop market is not dead, it’s simply evolving,” said Taha Mughir, Worldwide Customer Marketing Manager, Intel Client Board Division.
Mughir said that Intel will unveil a new form factor called Next Unit of Computing in the country. The 4-inch x 4-inch motherboard features an integrated Core i3 with 7-series chipset, mini-PCIe slot, mSATA slot, two SO-DIMM slots and three USB ports. Power is supplied by an external AC/DC adapter, but there is also a small 2-pin header for optional internal power supply.
“We have already launched the product in other markets and are excited about introducing it in India. In the US, a full-fledged system without monitor and OS, but having a 80/120 GB SSD drive, is retailing at $399. We expect similar pricing from our system builder partners here,” he said.
According to Mughir, Intel sees four other form factors existing simultaneously. “The ATX form factor will be around as the enthusiast/gaming segment needs a larger form factor, Micro ATX will remain for the mainstream desktop market, the mini ITX for the Atom and PC-like embedded market, and the thin mini ITX for the AIO.”
He forecast that AIOs will gain a dominant marketshare to the extent of 30 percent by 2014. “We now have 7-8 strong suppliers of building blocks (such as chassis) for this market, and building block costs are coming down.”
He added that channels must look beyond the value PC market to stay ahead of the competition. Mughir identified markets such as high-end gaming and workstations, PC-like embedded, and AIOs as the three market segments where system builders are likely to dominate. “We have introduced new models for the PC-like embedded market, and now have embedded form factors supporting up to Core i7. Though we have partners building solutions for nearly 200 niche segments, we have identified PoS, digital signage and surveillance as the three key markets for our channels.”
Meanwhile, Intel has released solution recipes (popularly known as cookbooks) which allow resellers to build solutions for these target markets.
Mughir said that in 2013 Intel will launch Haswell, the next generation of the Core series of processors. He also said that next year the mainstream motherboard chipset market is likely to see a transition from the H61 to H67/77.
“Our biggest message is that 2013 will be an exciting year for the desktop business, and you will see bigger innovations happening. The desktop market is not dead, it’s simply evolving,” said Taha Mughir, Worldwide Customer Marketing Manager, Intel Client Board Division.
Mughir said that Intel will unveil a new form factor called Next Unit of Computing in the country. The 4-inch x 4-inch motherboard features an integrated Core i3 with 7-series chipset, mini-PCIe slot, mSATA slot, two SO-DIMM slots and three USB ports. Power is supplied by an external AC/DC adapter, but there is also a small 2-pin header for optional internal power supply.
“We have already launched the product in other markets and are excited about introducing it in India. In the US, a full-fledged system without monitor and OS, but having a 80/120 GB SSD drive, is retailing at $399. We expect similar pricing from our system builder partners here,” he said.
According to Mughir, Intel sees four other form factors existing simultaneously. “The ATX form factor will be around as the enthusiast/gaming segment needs a larger form factor, Micro ATX will remain for the mainstream desktop market, the mini ITX for the Atom and PC-like embedded market, and the thin mini ITX for the AIO.”
He forecast that AIOs will gain a dominant marketshare to the extent of 30 percent by 2014. “We now have 7-8 strong suppliers of building blocks (such as chassis) for this market, and building block costs are coming down.”
He added that channels must look beyond the value PC market to stay ahead of the competition. Mughir identified markets such as high-end gaming and workstations, PC-like embedded, and AIOs as the three market segments where system builders are likely to dominate. “We have introduced new models for the PC-like embedded market, and now have embedded form factors supporting up to Core i7. Though we have partners building solutions for nearly 200 niche segments, we have identified PoS, digital signage and surveillance as the three key markets for our channels.”
Meanwhile, Intel has released solution recipes (popularly known as cookbooks) which allow resellers to build solutions for these target markets.
Mughir said that in 2013 Intel will launch Haswell, the next generation of the Core series of processors. He also said that next year the mainstream motherboard chipset market is likely to see a transition from the H61 to H67/77.
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