While Apple
and Google continue their patent wars in the smartphone space, it may
be Google’s autonomous (driverless) vehicles that propel the search
giant to the head of the technology pack.
“The driverless car has broad implications for society, for the economy and for individual businesses. Just in the U.S., the car puts up for grab some $2 trillion a year in revenue and even more market cap. It creates business opportunities that dwarf Google’s current search-based business and unleashes existential challenges to market leaders across numerous industries, including car makers, auto insurers, energy companies and others that share in car-related revenue.”
But it is not just about driving. Google
is and will always be a software-centric company and it is focused on
drawing attention to its product. If Google can take a drivers eyes off
the road it could mean longer times spent browsing the internet. Mobile
data continues to increase in use and a customer using a Google driven
vehicle with Google connectivity will be more likely to connect to
Google service. Imaging sitting in traffic for your 90 minutes commute
to work and instead of staring at the cars in front of your vehicle you
power up your smartphone and surf the web, watch YouTube videos and use
other Google based internet platforms and other services.
Google autonomous vehicles could also save lives. Google has already
claimed that it can greatly reduce the 34,000 deaths and 240,000
hospitalizations that occur every year. And while we would never
recommend a drunk driver getting behind the wheel, Google’s new
technology could provide a safer way for those drinkers to get home if
they refuse a cab or other help.
The team at Mother Jones also
notes that Google’s autonomous vehicles could lead to more carpooling
because of their efficiency which would mean a big environmental impact
could be on the horizon. By allowing a drivers vehicle to handle the
driving better gas mileage and less wear and tear on vehicles could also
be witnessed.
With $2 trillion in annual sales Google’s Autonomous vehicles could
be a game changer for the company and in terms of technological advances
the search giant is killing its competitors.